Portfolio
Jill Winter
Shopify & eCommerce Content Writer + Strategist
I create clear, persuasive content for Shopify and eCommerce audiences backed by more than 15 years of hands-on experience building, marketing, and scaling product-based businesses.
My experience goes beyond writing about eCommerce. I built and scaled my own product-based business, managed the customer journey from acquisition through fulfillment and retention, and successfully exited the business in 2022. I later operated a Meta advertising agency for product-based businesses and today specialize in Shopify strategy, conversion optimization, organic visibility, email marketing, and sustainable growth.
This background allows me to translate complex eCommerce strategies and technical concepts into content that merchants can quickly understand and act on.
Areas of Expertise
Shopify • eCommerce • Customer Retention • Post-Purchase Marketing • Conversion Rate Optimization • Email Marketing & Automation • Customer Journey Optimization • SEO & AEO • Product Feeds • Meta & Google Ads • Average Order Value • Customer Lifetime Value • Product & Website Copy
Selected Writing Samples
01 | Shopify Conversion Fix Kit
Content Type: Long-Form Educational Content + Conversion Copy
A comprehensive Shopify resource created to help merchants identify and correct conversion barriers throughout their online stores.
The content translates conversion strategy into clear, actionable guidance covering product pages, homepage messaging, customer trust, checkout friction, cart recovery, and the buying experience.
Relevant topics include:
• Shopify conversion optimization
• Checkout friction
• Abandoned cart recovery
• Customer trust and reassurance
• Product messaging
• Customer journey optimization
• eCommerce UX
• Conversion-focused copywriting
Why it's relevant: Demonstrates my ability to turn complex eCommerce and conversion concepts into accessible, persuasive content for Shopify merchants.
02 | Shopify Growth Masterplan
Content Type: Technical eCommerce Educational Content
A comprehensive Shopify growth framework covering the customer journey from initial discovery through conversion, post-purchase retention, and business growth.
The content explains technical and strategic topics in merchant-friendly language while providing specific implementation guidance.
Relevant topics include:
• Welcome and post-purchase automation
• Browse, cart, and checkout abandonment
• Customer retention
• Customer lifetime value
• Loyalty programs
• Post-purchase upsells
• Repeat purchase strategy
• Shopify product feeds
• SEO and AEO
• Paid acquisition
• eCommerce analytics and KPIs
Why it's relevant: Demonstrates the ability to write technically accurate Shopify content across acquisition, conversion, retention, and post-purchase marketing.
03 | High-Converting Product Pages
Content Type: Conversion Copywriting + eCommerce Educational Content
A practical Shopify resource designed to help merchants create product pages that clearly communicate value, build buyer confidence, reduce hesitation, and increase conversions.
The content teaches merchants how to move beyond feature-focused product descriptions and create persuasive, customer-centered messaging that connects product features to benefits, addresses buyer questions and objections, incorporates trust signals, and makes the purchase decision easier.
Relevant topics include:
• Product page copywriting
• Conversion rate optimization
• Benefits vs. features
• Customer-focused messaging
• Value proposition development
• Buyer objections and trust signals
• Product positioning
• Customer journey optimization
• Shopify conversion strategy
Why it's relevant: Demonstrates my ability to combine eCommerce strategy with persuasive conversion copywriting and translate buyer psychology and product-page best practices into clear, actionable content for Shopify merchants.
Additional Content Experience
In addition to long-form Shopify content, my experience includes:
• Website and landing page copy
• Product and collection copy
• SEO-focused articles and blog content
• Email marketing campaigns and automated flows
• Meta and Google advertising copy
• Social media content
• Webinar and training scripts
• Sales and promotional copy
• Customer education resources
• Lead magnets, assessments, checklists, and workbooks
About Jill
Jill Winter is an eCommerce strategist, content creator, and digital marketer with 15+ years of experience building, scaling, and marketing product-based businesses, including successfully exiting a multi-seven-figure eCommerce company.
Her expertise spans Shopify, conversion optimization, customer retention, post-purchase strategy, email marketing, SEO/AEO, and paid acquisition. She has also operated a Meta advertising agency serving product-based businesses and holds professional certifications in eCommerce marketing, email marketing, digital marketing strategy, social media marketing, and Meta media buying.
Jill holds a Bachelor of Business Administration with a minor in Management Information Systems from the University of Illinois Springfield.
Let's Connect
Interested in working together on Shopify, eCommerce, or SaaS content?
Email: jill@productpowerhouse.com
